How can you increase conversions from Google Ads?

1. Target the Right Audience:  Refine your targeting to ensure your ads reach users actively searching for what you offer. Leverage demographics, interests, and buying intent signals.

2. Craft Compelling Ad Copy: Write clear, concise ad text that highlights your unique selling proposition and compels users to click. Test variations to see which resonates best.

3. Prioritize Relevant Keywords: Select keywords with high search intent that closely match your product or service.

4. Optimize Landing Pages:  Ensure your landing pages are relevant to your ad copy and provide a seamless user experience. Focus on clarity, user-friendliness, and a strong call to action.

5. Utilize Negative Keywords:  Block irrelevant searches by adding negative keywords that won't convert, saving you ad spend.

6. Embrace Remarketing: Retarget website visitors who haven't converted yet. This reminds them of your brand and entices them to return.

7. Harness the Power of A/B Testing:  Test different ad variations, landing page elements, and bidding strategies to see what drives the most conversions.

8. Incorporate Extensions: Include ad extensions like sitelinks, callouts, and location pins to provide users with more information and increase ad real estate.

9. Track and Analyze Performance: Regularly monitor key metrics like conversion rate, cost-per-acquisition, and return on ad spend. Use these insights to optimize your campaigns.

10. Consider Enhanced Conversions: Set up enhanced conversions to track valuable customer actions happening offline, providing a more comprehensive view of your campaign's effectiveness.