1. What it is: SEO stands for Search Engine Optimization. It's the practice of improving your website to rank higher in search results for terms people are searching for.
2. Why it matters: Most users don't look past the first page of search results. Higher ranking means more people see your website.
3. Target audience: SEO isn't about tricking search engines, it's about creating a user-friendly site that also aligns with what search engines consider valuable.
4. Keywords: Identify terms people use to search for what you offer. Include these keywords throughout your website content, but naturally, not forcefully.
5. Content is king: High-quality, informative content is key. SEO helps search engines understand your content and match it to relevant searches.
6. Backlinks: Backlinks are links from other websites to yours. Search engines see them as a sign of trustworthiness and relevance.
7. Technical SEO: This ensures your website is mobile-friendly, loads quickly, and has a clean code structure. Search engines consider these factors in ranking.
8. Local SEO: If you have a local business, optimize your website for local searches. Include your address and target local keywords.
9. Always evolving: Search engine algorithms are constantly updated. Stay informed about the latest SEO best practices.
10. Long-term game: SEO is an ongoing process. Don't expect overnight results, but consistent effort will pay off in increased organic traffic.