Here are 10 points on the best way to learn Google Ads (now called Google Ads)

1. Start with Google's free resources:  Google offers a comprehensive library of free online courses through Skillshop, designed by their product experts.  They cover everything from the basics to advanced topics, with learning paths for different campaign types.

2. Consider a Google Ads Certification: While not essential, earning a Google Ads certification can validate your knowledge and impress potential employers.  Skillshop offers certifications for Search, Display, Measurement, Video, and Shopping ads.

3. Explore online courses: Many platforms like Udemy or offer paid courses on Google Ads, often taught by experienced practitioners.  These can provide a more in-depth learning experience compared to free resources.

4. Read industry blogs and articles: Stay up-to-date on the latest trends and best practices by following reputable blogs and websites that focus on Google Ads. WordStream is a popular resource with valuable content.

5. Practice what you learn: The best way to solidify your understanding is by getting hands-on experience.  Set up a Google Ads account with a small budget and experiment with creating and running your own campaigns.

6. Focus on campaign goals:  Clearly define your advertising goals upfront, whether it's driving website traffic, generating leads, or increasing brand awareness.  Tailor your learning and campaign strategies to those goals.

7. Learn about keyword research:  Keywords are the foundation of successful Google Ads campaigns.  Understanding how to research and select the right keywords is crucial for reaching your target audience

8. Master ad copywriting:  Your ad copy is what convinces people to click on your ad.  Learn how to write compelling and concise ad copy that highlights your unique selling proposition.

9. Track and analyze your results:  Don't set your campaigns and forget them! Regularly monitor your performance metrics and make adjustments as needed to optimize your campaigns for better results.

10. Stay curious and keep learning:  The world of online advertising is constantly evolving. Stay curious, keep up with the latest developments, and continuously expand your knowledge to stay ahead of the curve.