What is Google Ads? Types, Pros & Cons, And How Much It Costs? Know Everything

What is Google Ads?

Using Google Ads may be the finest move you ever make for your company. This is not being overstated. Google is used 3.5 billion times daily for searches. With every search, you have the choice to advertise your company to more clients. This entails boosting sales, conversions and leads. Google Ads are very helpful in this case. When customers search for relevant terms, Google Ads allows you to advertise and promote your goods and services. It has the ability to accelerate leads and sales when done correctly. In this blog, we will talk about Google Ads, their types, how they work, and everything you need to know about Google Ads.

Let’s get started!

What Is Google Ads?

Google Ads is a pay-per-click (PPC) advertising network in which advertisers pay for each ad click (or impression). Google Ads is a successful way to attract verified visitors, or good-fit clients, to your company as they are looking for goods and services similar to what you are offering. With Google Ads, you may improve in-store traffic, internet traffic, and search volume. In order to reach a huge number of people, Google Ads will eventually assist you in analyzing and optimizing your currently running ads. However, sometimes it is quite difficult to create a Google Ads Campaign, in that case, you can contact Elbestor for any type of digital marketing services.

Types Of Google Ads

There are many different campaign types available from Google that you may easily use for your brand, including:

  • Search Campaign
  • Display Campaign
  • Shopping Campaign
  • Video Campaign

Now let’s examine each type of Google Ads to understand how they work and which one you should choose for your brand promotion.

Search Campaign

Search campaign advertisements show up as text ads on the keyword results page. Here are some examples of search campaign advertisements for the keyword “Digital Marketing Agency Delhi”:

Search Campaign

These are the ads that you’re probably most used to. On the search results page, the URL and a black “Ad” symbol are placed next to them.

Display Campaign

You may also run display campaigns that are shown on Google Display Networks, a significant collection of external websites that have authorized Google to place adverts on them. Google Display advertising may be targeted in many ways, such as through audiences and retargeting, and they can be in text, picture, video, or rich media format.

Display Campaign

The reach of the Display Ads is one of the most beneficial things about this type. To make sure that your advertisement is seen by as many people as possible, Google partners with more than two million websites and reaches more than 90% of all Internet users.

Shopping Campaign

Both the main SERP and the shopping tab display Google shopping Ads. Since you can’t target specific terms with this advertising, they work differently than ordinary search ads. You may advertise your items in a much more visible way with a shopping campaign. These ads could appear as pictures on the search results page (Term – Shirt for Men):

Shopping Campaign

If your product is tangible, Google Shopping advertisements can help you generate quality leads by putting it in front of potential buyers. However, you may inform Google of the terms for which you do not want your advertisements to display.

Video Campaign

Since YouTube is owned by Google, all Video Campaigns on the platform use Google Ads. You may design advertisements that play before and during videos and everywhere on the site, whether they be text, video, or display.

Video Campaign

There are many various formats for video campaign ads. There are two video ads, one is skippable and the other is unskippable.

Why Google Ads?

Google is the most popular search engine, with billions of searches performed every day by millions of users. Furthermore, the Google Ads platform has been in existence for about 20 years, providing it considerable experience and legitimacy in sponsored advertising.

Google Ads are being used by your competitors, who are taking huge advantage of this technique. Even if you’re ranking organically for a certain search term, your results will be pushed down the page behind those of your rivals because so many companies utilize Google Ads to sell their brands.

Pros And Cons Of Using Google Ads

You may use Google Ads to connect with your targeted audience market online. With the budget that you choose, you may run customized ads according to your needs and wants. We’ve outlined the major pros and cons of using Google Ads for you below.


  1. Personalized Marketing: Ads can be targeted to a certain audience or term. People feel attracted to the ad because the ad is more likely to be relevant.
  2. Targeting Options: There are several targeting choices in Google Ads. For instance, you may build adverts based on your target market, location, language, device, and time of day.
  3. Measurable: You can quickly evaluate the effectiveness of the advertisements thanks to the full measurement and reporting features. The reports reveal which advertisements are effective and which ones require better things.
  4. Flexible: Based on performance, you have flexible budget settings and management options.
  5. Simple And Fast: You may post an ad online in a matter of minutes. Traditional media, like TV and radio, require more time and money to produce an advertisement.


  1. A Lot Of Competition: Google Ads are also widely used by your competitors. It may take time and effort to display your ads if you compete in a crowded market.
  2. High Price: Because you get charged for each click on your advertisement, Google Ads may be pricey. The cost per click quickly increases if the term is pricey or if a user is not interested in your business.
  3. Ad Blockers: If someone uses an ad blocker, the adverts are hidden.
  4. Depending On Google: The Google network is the only place to advertise. Google’s terms of service and algorithm are closely related to your adverts.

How Do Google Ads Work?

Google Ads uses a bidding structure. The first step is to build a campaign with a number of ad groups, after which you choose the keywords you want to use for each group. After that, you create relevant ads for them. After that, you choose how much you want to spend for each ad click. Your ad’s placement is determined by its quality and cost. You get charged only when a user clicks on your advertisement.

How Much Does Google Ads Cost?

Your budget, goals, and bidding style will all affect how much Google Ads will cost you. Google Ads is not free, but you do not need to have a minimum budget. Additionally, you may establish a limit so that you only pay the amount you want to spend. To save expenditures, you might also change or halt the running ads. Additionally, you only get charged when a user interacts with the advertisement, like clicking on it.

There are four methods to pay for Google Ads. All four are mentioned below:

Cost Per Click (CPC)
CPC is a kind of payment where you only pay when someone clicks on your advertisement. Therefore, if someone does not find the advertisement intriguing, you will not be charged.

Cost Per Action (CPA)
When someone clicks on an ad and completes the planned conversion, such as completing a purchase or filling out a form, that’s when you will be charged.

Cost Per View (CPV)
Paying for each video ad view is known as CPV. It’s not necessary for the advertisement to be seen on the screen.

Cost Per Mille (CPM)
You pay for every 1,000 impressions of your ad displayed on the Google network under CPM pricing. Not everyone has to click on the advertisement before you have to pay.


Google Ads should be a major part of any paid campaign due to its reach and authority. Start with the information we provided, and remember to make changes and modify everything according to your needs and wants.

Always remember that there is no such thing as a failed Google Ads campaign; simply those that require more attention. You now have everything you need to make a successful Google Ad campaign that drives clicks and converts leads using the method and information provided above. However, if you still feel confused, just contact Elbestor. We will do it for you. Currently, Elbestor is one of the best Google Ads agencies in Bihar & Delhi.

Sunny Kumar
Hi there, my name is Sunny Kumar. My journey in the field of digital marketing began in June 2016, starting with SEO. Over time, I've gained skills in various areas such as SEO, SMO, blogging, and affiliate marketing. I'm currently managing my digital marketing agency, ELBESTOR, which has been a successful venture. Now, I've made up my mind to pass on the knowledge I've acquired to you.