Key Factors to Consider for Effective On-Page SEO of a website?

When you are creating a new website or improving the website’s SEO health, you all want to know what major factors you should keep in mind while doing on-page SEO for a website. Whether you are a beginner or an experienced SEO executive, it comes to your mind what it should actually do and how to start on-page SEO.

So, don’t worry, my name is Pawan Kumar, an SEO Expert with more than 7 years of experience, and I have completed many projects on page SEO and off-page SEO. In this blog, I will share with you, as an Experienced SEO expert, what major factor you should know while doing on-page SEO for a Website.

So, let’s start it…

Key On-Page SEO Factors for a website

1- Title Tags

This is the first factor and point when you start doing on-page SEO for a website. Title Tags, AKA Meta Title, is the first thing that you should do. Title Tags or Meta Title is very important as they directly tell search engines and users what your page is about. If you have a well-crafted and unique title, then you can improve on page SEO of a website.

A well-crafted title should follow a few things:

• Your title must have your primary target keyword in the beginning.
• It should be under 60 Characters to ensure it displays properly in SERPs.
• Make it compelling, and write it as a headline, which helps to grab attention.
• Try to keep the variation of the title on each page.

Example:

Instead of writing “Home – Elbetsor”, go for “Best Digital Marketing Agency In Bihar Delhi India | Elbestor“

So, whether it’s your fresh website or old, you must do this first.

2 – Meta Descriptions

Well, if you know SEO little bit, you have an idea that this factor does not directly affect the rankings. But it plays a key role in CTR (Click-Through Rate), which affects ranking indirectly. If you have an attractive and appealing meta Description, you can get better CTR, and better CTR can improve rankings. Take it as an Ad copy in the search results — it should encourage people to click your link over others.

Meta Description should follow a few things:

• Your Meta Description must include its target keyword naturally.
• Keep the length of the Meta Description between 150–160 characters.
• Write it attractively like an Ad Copy that you want to show in SERP.

Example:

Looking for expert SEO tips for a website? Learn the major factors of on-page SEO strategies to boost your website’s visibility and organic traffic today!”

A well-optimized meta description improves user engagement and increases the likelihood of conversions, so don’t skip it.

3 – URL Structure

After you understand what Meta Title and Description are, it comes to the page or post URL Structure. A clean and simple URL structure that has your target keyword helps both users and search engines understand what your page is about. However, it might seem minor, SEO-friendly URLs contribute to better indexing and more intuitive navigation.

Things to follow:

• Add your target keyword in the URL or page link.
• Keep it simple, short, and easy to read.
• Use hyphens (-) to separate words instead of underscores (_).
• Avoid using unnecessary parameters or numbers unless they serve a purpose.

Example:

Use: www.yoursite.com/on-page-seo-tips
Avoid: www.yoursite.com/page.php?id=123&article=xyz

Clean URLs not only look more professional but also enhance trustworthiness in the eyes of your visitors and search engines.

4 – Header Tags (H1, H2, H3…)

Whether you are new or experienced, I have seen many SEO’s who forget to maintain the headers or H1, H2, H3 tags. Even a lot of pages have missing H1 tags, which are the most important to add. Even in my recent project, which was handled by another SEO, I missed adding an H1 tag, so I think I need to add it too in this On-Page SEO Factor blog.

Header tags help structure your content in a logical, hierarchical format, making it easier for both users and search engines to understand the flow of information. Think of headers as a way to guide your reader through your content, like chapters in a book.

Things to follow:

• Add your target or primary keyword in the H1
• One page must have only one H1 Tag
• Use H2, H3 tags, and so on to break down content into organized sections and subsections.
• Incorporate keywords naturally in H2 and H3 tags to signal relevance.

Example:

For a blog about SEO tools, a good header structure might look like:

H1: 6 Best Group Buy SEO Tools Providers in 2025
H2: Best Group Buy SEO Tools Providers – An Overview

H2: What Are Group Buy SEO Tools?
H2: 6 Best Group Buy SEO Tools Providers
H3: WebToolz Overview
H3: ToolsZap Features

Proper header usage improves user experience, aids readability, and gives your content better SEO clarity.

5 – Keyword Placement and Optimization

However, a lot of SEO’s scared of using their keyword, because they might think it will be over-optimized and Google and other search engines notice, which may penalize the website or downgrade the ranking.

Strategic keyword placement helps search engines identify the focus of your content without risking penalties for overuse. Just try to add all keywords naturally, and fit that particular place without bothering the content.

Things to follow:

• Try to add your primary keyword in the first paragraph of your content.
• Add it in your Meta title, description and and tags.
• Use variations and related terms (LSI keywords) to build context.
• Maintain natural flow — don’t force keywords where they don’t fit.

Example:
If your main keyword is “10 Best SEO Tools in 2025”, sprinkle it along with variants like “top tools for SEO” or “Backlink Checker” throughout your article.

Avoid keyword stuffing at all costs. Modern SEO is about relevance and value, not repetition.

6 – Content Quality and Relevance

I have seen so many changes and updates in Google’s algorithms, and year by year, Google is getting smarter, and quality content is now the undisputed king in SEO. On-page optimization begins with content that satisfies user intent, offers real value, and keeps visitors engaged.

You must write posts and pages that are relevant to your website and maintain the quality, because you can not post anything on your website. Like you should not post a health blog on a tech website, you must follow the Relevance of the content along with quality. Because it may cause the Site Reputation Abuse policy penalty.

Create high-quality content that answers the user’s question thoroughly, so that the user does not need to check many sites for their single query.

Things to follow:

• Keep your content unique. No copied or spun content.
• Try to answer users’ questions thoroughly, cover multiple angles.
• Align content with search intent — whether informational, navigational, or transactional.
• You must try to keep Short paragraphs, bullet points, and a conversational tone to help retain readers.

Example:

Use real data, stats, and examples to support your points.
Regularly update content to keep it fresh and relevant.
Include visuals (images, charts, videos) to enhance the user experience.

When your content is genuinely helpful and well-optimized, you naturally improve rankings, boost dwell time, and lower bounce rates.

7 – Image Optimization

We all miss optimizing the image while doing on-page SEO of a website. But images play a key role in making your content visually appealing and more engaging. But if not optimized properly, they can hurt your site’s SEO and loading speed. Optimizing images ensures a better user experience and improves your chances of ranking in image search results.

A lot of us forget to use the Alt Tag. Alt tag is the description for an image that tells the search engine about the image, like as what image is used. Like if you have an image of a person, and use it on your website, you can give his and her name as the Alt Tag of that image.

Things to follow with Example:

• Use descriptive filenames, meaning instead of IMG1234.jpg, name it something like On-page-seo-2025.jpg.
• Add ALT tags. These not only improve accessibility for screen readers but also help search engines understand the image content. Include relevant keywords naturally.
• Compress image files, use tools like TinyPNG or ShortPixel to reduce file size without sacrificing quality.
• Use the right format: JPEG for photos, PNG for graphics with transparency, and WebP for next-gen performance.

A fully optimized image not only enhances visual appeal but also contributes to faster loading and better rankings.

8 – Internal Linking

It is good to practice internal linking, Internal linking is one of the most overlooked yet powerful on-page SEO strategies. It helps search engines crawl your site more efficiently and distributes page authority across your content, all while guiding users to more helpful resources.

We have used internal linking on this blog, which is relevant, and it helps to keep the users on your website for a longer time, and they can go to different posts and pages to get their each term.

Things to follow:

• Use relevant anchor text that describes the destination page.
• Don’t overdo it — link only where it makes sense contextually.
• Update older content with links to newer posts for fresh SEO juice.
• Create topic clusters — group related content around a pillar page to boost authority.

Example:

If you mention keyword research in a blog post, link it to your detailed guide on “Meta Tags In SEO.”

Smart internal linking improves your site’s structure, enhances user experience, and supports overall SEO efforts.

9 – Mobile-Friendliness and PageSpeed

Well, at this time, all websites are mobile-friendly, and everyone knows this. With mobile-first indexing now standard, Google predominantly uses the mobile version of your site for indexing and ranking. That means if your site isn’t mobile-friendly, your rankings could take a serious hit, regardless of how good your desktop version looks.

Things to Follow:

Make your website design responsive, Your layout should adapt to all screen sizes (phones, tablets, desktops).
Keep the navigation easy. Menus, buttons, and links should be easy to tap and use on smaller screens.
Maintain the Readability of the text, and avoid tiny fonts; make sure text is legible without zooming.
Your website must load fast, Mobile users expect quick-loading pages — every second counts.

Tool to Test Mobile-Friendliness:

PageSpeed Insights

Optimizing for mobile isn’t optional anymore — it’s the default. A seamless mobile experience ensures better engagement, lower bounce rates, and stronger search rankings.

10 – Schema Markup (Structured Data)

Schema markup is a form of microdata you can add to your website’s code to help search engines better understand your content. It also allows you to enhance your listings in the search results with rich snippets, such as ratings, FAQs, event dates, and more.

Why Schema Matters:

• Enhances your visibility in SERPs with rich results.
• Improves click-through rates by offering more detailed previews.
• Helps Google categorize and rank your content accurately.

Common Types of Schema for SEO:

• Article/BlogPosting: For blog content.
• Product: For eCommerce pages.
• FAQ Page: For the frequently asked questions section.
• Local Business: For businesses targeting local searches.
• Review/Rating: To display star ratings in search listings.

You can generate schema markup using tools like Google’s Structured Data Markup Helper or Schema.org, and then validate it using the Rich Results Test.

Implementing schema may sound technical, but it’s one of the easiest ways to make your pages stand out in competitive search results.

11- User Experience (UX)

If you have some experience, you know very well, Google has made it clear: websites that offer a better user experience are more likely to rank well. On-page SEO isn’t just about technical tweaks — it’s about creating a seamless, enjoyable experience that keeps visitors engaged and encourages them to explore more.

Core UX Elements That Impact SEO:

• Keep the Clear Navigation, and make it easy for users to find what they’re looking for.
• Need to make the website mobile responsive, and your site must work flawlessly across all devices.
• Choose legible fonts, adequate spacing, and easy-to-read formatting.
• Keep the design engaging, like using white space, colors, and visuals to guide user attention.
• Avoid annoying pop-ups and autoplay videos that frustrate users.

Pro Tip:

Monitor user behavior using tools like Google Analytics and Hotjar to identify pain points and optimize accordingly.

When users have a smooth, frustration-free experience, they stay longer, interact more, and are more likely to convert — all of which signal to search engines that your page is worth ranking higher.

Final Words

Now we have understood what the factors are that you should know while doing On-page SEO for a website. On-page SEO is the foundation of a strong online presence. It’s not just about inserting keywords or optimizing meta tags — it’s about creating a website that’s valuable, accessible, and user-friendly. From writing high-quality content and using header tags effectively to improving page speed and ensuring mobile-friendliness, every element plays a crucial role in how your site performs in search engines.

By paying close attention to these on-page SEO factors — like internal linking, structured data, and user experience — you not only boost your chances of ranking higher but also offer a better experience to your visitors.

Remember, SEO is not a one-time fix; it’s an ongoing process. Regular audits, updates, and optimizations will keep your site competitive in the ever-evolving search landscape.

So, whether you’re optimizing a blog, eCommerce page, or business website, mastering on-page SEO is a smart investment that pays off in traffic, trust, and long-term growth.

Alert: If you have any questions or want to try our SEO service, you can drop a mail (support@elbestor.com) or call our phone number(tel:+919654254358).

Frequently Asked Questions (FAQs)

1. What is On-Page SEO?

On-page SEO involves optimizing individual web pages, such as content, meta tags, and images, to rank higher in search engines and attract more organic traffic.

2. Why are title tags and meta descriptions important for SEO?

Title tags and meta descriptions help search engines understand your content and encourage users to click your link in search results, improving visibility and CTR.

3. How do internal links help with SEO?

Internal linking connects related pages on your site, improves crawlability, distributes link equity, and keeps users engaged longer by guiding them to useful content.

4. What is the ideal page load time for SEO?

Ideally, your website should load in under 3 seconds. Faster load times lead to better user experience and higher search rankings.

5. How often should I update my on-page SEO?

Regularly — at least once every few months. Keep your content fresh, optimize for new keywords, and stay aligned with Google’s latest algorithm updates.

More Resources:

Can You Really Make Money From SEO? Yes—Here’s How!

Local SEO in 2024: Ultimate Guide to Boost Your Local Search Visibility

What is SEO? All You Need to Know About SEO in 2024

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